Zappos — Com

Enter Tony Hsieh, a young entrepreneur who had recently sold his first company for hundreds of millions of dollars. Hsieh didn't just invest in Zappos; he eventually became its CEO and defined its entire spiritual architecture.

To ensure only the most dedicated stayed, Zappos famously offered new hires thousands of dollars to quit after their training period. zappos com

Hsieh realized that to survive, Zappos could not just be a site that sold shoes. He decided that Zappos would be a He instituted radical policies that baffled traditional retailers: Enter Tony Hsieh, a young entrepreneur who had

Today, Zappos continues to operate under Amazon's umbrella, still holding onto its core values of "delivering WOW" and maintaining deep customer loyalty. Enter Tony Hsieh