Join Kendo UI Development Seminar London
Kendo UI Development: The tendency of building groundbreaking mobile and web applications is unlikely to wear off and become a…
characters over 50 are often relegated to "villain" roles rather than heroes. Older women are four times more likely than men to be portrayed as senile or physically unattractive. Behind the Scenes: The "Celluloid Ceiling"
The percentage of women in key production roles (directors, writers, producers) has remained stagnant or declined: Beyond the Stereotypes: The Reality of Aging Women in Films characters over 50 are often relegated to "villain"
The number of films with female leads plummeted from a historic high of 55% in 2024 to just 37% in 2025—the lowest level since 2018. In a study of the top 100 grossing
In a study of the top 100 grossing films of 2025, not a single film featured a woman of color aged 45 or older in a leading role. characters over 50 are often relegated to "villain"
In 2025 and 2026, the representation of mature women in entertainment and cinema has seen a following several years of incremental progress . Despite the immense economic power of the 50+ demographic—who spend over $10 billion annually on entertainment—major studios have significantly reduced the visibility and complexity of roles for women in midlife. On-Screen Representation (2025-2026)
While the majority of female characters are in their 20s and 30s (60%), the majority of male characters are in their 30s and 40s.
Since 2008, BGO Software has been providing dedicated IT teams to Fortune
100
Pharmaceutical Corporations, Government and Healthcare Organisations, and educational
institutions.
If you’re looking to flexibly increase capacity without hiring, check out:
On-Demand IT TalentWe help startups, scale-ups & SMEs create cutting-edge healthcare products and solutions by providing them with the technical consultancy and support they need to break through.
If you’re looking to scope and validate your Health solution, check out:
Project CTO as a ServiceWonder what it takes to solve some of the toughest problems in Health (and how to come up with high-standard, innovative solutions)?
Have a look at our latest work in digital health:
Browse our case studiesWe help healthcare companies worldwide get the value, speed, and scalability they need-without compromising on quality. You’ll be amazed of how within-reach top service finally is.
Have a project in mind?
Contact usHello!
Did you know that BGO Software is one of the only companies strictly specialising in digital health IT talent and tech leadership?
Our team has over 15 years of experience helping health startups, Fortune 100 enterprises, and governments deliver leading healthcare tech solutions.
If you want to explore your options, would you like to book a free consultation call today?