Not long ago, popular media was defined by synchronicity. We all watched the same sitcom on Thursday night and talked about it on Friday morning. Today, the "watercooler moment" has been replaced by the .
: Shows like Euphoria or Succession don't just tell stories; they dictate fashion trends (e.g., "quiet luxury") and visual aesthetics across TikTok and Instagram. Not long ago, popular media was defined by synchronicity
: Streaming services and social feeds ensure that your "popular media" might be entirely invisible to your neighbor. Not long ago