As of April 2026, consumer attention is a critical currency, leading platforms to prioritize .
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY
Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers.
Entertainment is shifting from passive watching to active doing through VR/AR and spatial computing, particularly in sports where fans can watch from a first-person "player view". Evolving Business Models
New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy
To combat "attention fatigue," platforms like Amazon and Netflix are using AI to dynamically alter episode lengths or generate intelligent recaps based on user time constraints.
As of April 2026, consumer attention is a critical currency, leading platforms to prioritize .
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY As of April 2026, consumer attention is a
Virtual actors and AI idols, such as Tilly Norwood , are beginning to carve out careers alongside human talent, offering studios a new pool of "flexible" performers. Entertainment is shifting from passive watching to active
Entertainment is shifting from passive watching to active doing through VR/AR and spatial computing, particularly in sports where fans can watch from a first-person "player view". Evolving Business Models As of April 2026
New tools based on blockchain and digital watermarking, like those from the Coalition for Content Provenance, are emerging to help artists protect their work in this highly automated landscape. Consumption Shifts and the Attention Economy
To combat "attention fatigue," platforms like Amazon and Netflix are using AI to dynamically alter episode lengths or generate intelligent recaps based on user time constraints.