: Media has moved from a "mass audience" model to one driven by personalized content tailored to individual user preferences.
A Paradigm Shift in the Entertainment Industry in the Digital Age
: Platforms like YouTube and TikTok are increasingly favored by Gen Z and millennials over traditional TV and movies.
: In 2024 and 2025, traditional media has faced a scarcity of original content, relying heavily on remakes, sequels, and adaptations of existing intellectual property.
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