: Nearly half of Gen Z (47%) prefers social media videos and live streams over any other video format.
The landscape of entertainment content and popular media is undergoing a massive transformation, driven by a shift toward , experiential consumption , and AI-driven personalization . As of 2026, traditional boundaries between streaming, social media, and gaming have blurred, creating a "converged" ecosystem where consumers demand seamless and authentic experiences across multiple platforms. The Shift to "Active" Media and Social Discovery xxx-fliz
: Platforms like TikTok and YouTube have become the "default" for finding new movies, music, and games, with influencers often driving more viewership than traditional marketing. : Nearly half of Gen Z (47%) prefers