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Founded in 1978 by Horst Rechelbacher, Aveda emerged from a blend of Ayurvedic wisdom and botanical science to create environmentally responsible beauty products. As a pioneer in sustainability, the brand was among the first to utilize post-consumer recycled packaging and wind-powered manufacturing, achieving 100% vegan status across its product line. Learn more about the brand's history and mission at Aveda.com . Learn more about our environmental initiatives - Aveda