Who Buys Stocks | Official ✭ |

First, there is . She is a retail investor , a regular person using her own savings. She buys a few shares of SparkSync because she uses their app every day and wants to build a retirement fund. She’s a "buy-and-hold" investor, planning to keep her shares for years . The Heavy Hitters (Institutional Investors)

In the busy town of Marketville, everyone is talking about the new tech company, . The local stock exchange is buzzing because everyone wants a piece of it, but they are all buying for different reasons. The Everyday Savers (Retail Investors) who buys stocks

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Then there’s , a value investor. He didn't buy SparkSync when it was popular. He waited until the price dropped . He believes the company is worth more than its current low price and is buying "dollars for 60 cents" . The Speed Racers (Day Traders) She’s a "buy-and-hold" investor, planning to keep her