The Marketplace is the government-regulated hub for individuals to compare and buy Affordable Care Act (ACA) compliant plans .
To purchase individual health insurance, you can use the official federal HealthCare.gov Marketplace or your state's specific exchange, which provide access to income-based subsidies and guaranteed essential benefits. Alternatively, you can purchase "off-exchange" plans directly from private insurance companies like UnitedHealthcare , Blue Cross Blue Shield , or Anthem , which may offer broader networks but do not qualify for federal financial assistance. where to buy individual health insurance