: If you are traveling, pink toilet paper is still standard in French supermarkets. It's a cultural preference that persisted long after it vanished from US shelves. The "Deep" Backstory

: Known as the "sexiest paper on Earth," the Portuguese brand Renova is the leading name for luxury colored tissue.

Buying pink toilet paper today is a mix of high-end European style and internet-fueled nostalgia. While once a 1970s bathroom staple, it has evolved into a niche luxury and a cultural quirk.