Twitter Buys Periscope -
: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.
: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success twitter buys periscope
What Is Periscope and Why Twitter Bought It - Business Insider : The integration provided a new platform for
Twitter acquired Periscope in , while the app was still in its beta phase and had not yet officially launched. The acquisition was largely a defensive and offensive response to the sudden rise of Meerkat , a rival live-streaming app that gained massive traction at that year's SXSW festival. By acquiring Periscope, Twitter aimed to: Twitter aimed to: