Traditional media is increasingly viewed as secondary to user-generated and creator-led content. 2026 Digital Media Trends | Deloitte Insights

: Remains the most universal daily platform, reaching 94% of teens . It is used for both deep-dive "edutainment" and passive background watching.

: Dominates total time spent, with users averaging 1 hour and 18 minutes daily . It is the primary engine for trend-setting and product discovery.

Teenagers in 2026 are nearly "always on," with . Their attention is concentrated across a few dominant platforms: