Them File

To write a "solid" blog post about (referring to the vague, often looming presence of others—competitors, critics, or the "status quo"), you need a narrative that shifts the focus from external pressure to internal growth.

being the critics in the comments section who don't see the vision. To write a "solid" blog post about (referring

being the "industry standards" that tell you you're doing it all wrong. often looming presence of others—competitors

being the competitors who just launched a feature you were planning for next quarter. or the "status quo")