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The book outlines six key steps to transform raw data into a compelling narrative:
: Use preattentive attributes like color, size, and position to direct the viewer's eye to the most important parts of the data first.
: Wrap your data in a narrative structure that includes a beginning (the setup), a middle (the conflict or "aha" moment), and an end (a clear call to action). Practical Techniques for Success Storytelling with Data: A Data Visualization Gu...
: Not every graph is suitable for every situation. The book suggests sticking mostly to simple bar and line charts for most business contexts and avoiding complex or misleading visuals like 3D pie charts.
: Every element on a page adds cognitive load for the audience. Use Gestalt Principles of Visual Perception —such as proximity, similarity, and enclosure—to identify and remove "noise" that doesn't add value. The book outlines six key steps to transform
: Use pen and paper for initial storyboarding to avoid getting bogged down by the limitations or "smart" defaults of presentation software. Available Editions and Related Resources
: Prioritize affordances (making it clear how to use the visual), accessibility (ensuring everyone can understand it), and aesthetics (making it visually pleasing without being distracting). The book suggests sticking mostly to simple bar
: Before creating any visual, you must identify your audience (who they are), the mechanism (how you will communicate), and the action (what you want them to do).
