While Shopify has a native feature, many merchants prefer third-party apps for advanced automation, such as automatically adding the free item to the cart. For most stores, the "best" app depends on whether you need a free basic tool or a feature-rich suite for upselling. Top-Rated BOGO Apps (2026)
: Shopify's built-in tool is free but requires customers to manually add both items to their cart for the discount to trigger. Apps typically automate this process. shopify buy one get one free app
: Focuses on increasing average order value through AI-powered theme matching. While Shopify has a native feature, many merchants