High-quality imagery is required, including a primary image, square image, and highly recommended video content. 3. Maximizing Visual Impact

Google Play allows developers to use —timely events or offers that appear directly in the store to re-engage users.

Developers using these tools often see a significant lift in revenue and daily active users (DAU).

Use portrait-oriented videos to take advantage of Google's new full-screen store experience. These have been shown to increase conversion rates by about 5%.