Persona Site

: Problems arise when an individual completely identifies with their mask (e.g., "becoming" their job title), leading to alienation from their true self and potential psychological symptoms like irritability or phobias. 2. Marketing and User Experience (UX)

: Derived from the Latin word for a theatrical mask, it is the compromise between an individual's innate personality and societal expectations. PERSONA

: In Jungian theory, the qualities rejected by the persona form the "shadow"—the repressed or undesirable traits of the psyche. : Problems arise when an individual completely identifies