Същност на маркетинга (Nature of Marketing)
The core elements used to reach a target market include Product , Price , Place (distribution), and Promotion (communication).
Marketing is vital for the survival and growth of modern organizations because it:
Marketing is defined as a social and managerial process where individuals and groups obtain what they need and want through the creation and exchange of products and values. Key characteristics include:
Effective marketing increases visibility and helps build long-term relationships with customers.
For deeper academic insights, you can find detailed lectures and textbooks on platforms like Scribd and Pomagalo.com .