They focused on the idea that "Bolivia is in crisis" to position their candidate as the only "father figure" capable of handling the chaos.
The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate. Our Brand Is Crisis
Though Goni won with 21% of the vote, his subsequent policies—like increasing taxes on the poor—led to violent protests and his eventual exile to the U.S.. Our Brand Is Crisis (2015) - IMDb They focused on the idea that "Bolivia is