The beat was crafted by heavy-hitters Tay Keith and CuBeatz , featuring the hard-hitting Memphis rap and trap elements characteristic of NLE Choppa's style.
Explore the viral roots and lyrical breakdown of the 'Munch' phenomenon: NLE Choppa - Ice Spice (MUNCH) (Official Music Video)
The song centers on the viral slang term which Ice Spice popularized. The beat was crafted by heavy-hitters Tay Keith
The Official Music Video was directed and edited by , with visual effects handled by George Buford . NLE Choppa - Ice Spice (MUNCH) (Official Music Video)
The song was famously first previewed during a livestream on Adin Ross's channel on October 26, 2022, building significant hype before its official drop. Lyrical Themes & Slang
According to Ice Spice, a "munch" is someone who is an "eater," or someone obsessed with you (whether a fan or a hater).