At Models Direct, we represent teen models of all shapes, sizes, and styles. From fashion and commercial work to lifestyle and promotional campaigns, our clients are always looking for a diverse range of teen models to fit their brand needs.
Nike's primary goal was to diversify its portfolio beyond traditional athletic footwear and apparel. By acquiring an established brand like Hurley, Nike gained:
: Immediate credibility in the California surf and beach lifestyle culture. nike buys hurley
: Nike, Inc. acquired Hurley International for approximately $95 million . At the time, Hurley was generating about $70 million in annual sales. Nike's primary goal was to diversify its portfolio
Nike's acquisition of was a major strategic move to expand into the "action sports" market, specifically surfing, skating, and snowboarding. While Nike owned the brand for 17 years, it eventually divested it to focus on its own direct-to-consumer growth. Key Timeline of the Acquisition & Sale acquired Hurley International for approximately $95 million
: Under Nike, Hurley became a leader in surf wear, notably with its "Phantom" boardshorts technology, which leveraged Nike's innovation in performance fabrics.
: A platform to enter the action sports segment (surf, skate, snow) where it previously had little presence.
: Nike announced it would sell the Hurley brand to Bluestar Alliance LLC for an undisclosed amount.