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The media and entertainment (M&E) landscape in 2026 is defined by a profound "center of gravity" shift away from traditional broadcasting toward creator-led, interactive digital ecosystems. This paper examines the diverging behaviors of "matures" (aged 55+) and younger generations (Gen Z and Alpha), exploring how technological literacy and the rise of social-first content have fragmented the global audience. 2. Distinct Consumption Patterns

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Current research indicates a stark contrast in how different age groups allocate their approximately six hours of daily entertainment time. 2025 Digital Media Trends | Deloitte Insights The media and entertainment (M&E) landscape in 2026