: This audience is highly engaged with streaming; 60% watch Netflix for at least an hour daily, followed by Amazon Prime (43%) and Hulu (40%).
: Their top content choices include drama, crime & mystery, and suspense/thrillers . 3. Featured Content for Mature Plus-Size Audiences
: Media often reduces midlife women to caricatures of declining health, focusing on issues like incontinence or joint pain rather than active, vibrant lives. 2. Media Consumption & Platform Habits
Mature women are increasingly active digital consumers, though their platform preferences differ from younger cohorts:
: 67% of adults 50+ want to see more realistic portrayals of their age group in media and advertising.
: Facebook remains the primary platform for 78% of older women to stay connected with family and friends.