Marketing Metrics: Leverage Analytics And Data ... -

Effective analytics requires moving beyond simple tracking to understanding the why behind the numbers. : Descriptive : What happened in the past? Diagnostic : Why did it happen? Predictive : What is likely to happen in the future?

Metrics should align with specific business goals rather than just tracking everything available. Marketing Metrics: Leverage Analytics and Data ...

: What should we do to achieve a specific outcome? Marketing Metrics: Leverage Analytics and Data ...