: Bieber heavily promoted the track, at one point posting numerous photos of babies on Instagram with the caption "yummy," which some fans found confusing or "desperate" at the time.
Because of these visual cues, two primary "reports" or interpretations of the video have dominated online discussion: Justin Bieber - Yummy (Official Video)
: A detail frequently cited in fan theories is a girl in a red dress who is seen at the table but later disappears, leaving only her empty dress on the chair. : Bieber heavily promoted the track, at one
: Many fans believe the song and video are a coded message about the dark side of the music industry and the exploitation of child stars. This theory suggests that Bieber himself was "the food" being served to industry higher-ups, represented by the older diners. This theory suggests that Bieber himself was "the
Justin Bieber - Yummy (Official Video). 832M views · 6 years ago Report. Comments. 608K. people in 2020 : people in 2026:. 3:45. YouTube·JustinBieberVEVO
The video features Bieber with pink hair at a high-end dinner party, surrounded by wealthy, older guests consuming elaborate and often unappealing-looking food.
: Despite mixed critical reviews—with some calling the lyrics "meaningless"—it was one of the only Multi-Platinum RIAA certified pop singles of 2020.