: Often used as the clean, sans-serif base for the "Harley-Davidson" text in modern iterations of the bar-and-shield logo.
The brand's visual identity is anchored by the , which was first trademarked in 1910. Harley Davidson Font
: The text in the lower portion of the shield is typically hand-drawn and varies across different logo versions. History of the Branding : Often used as the clean, sans-serif base