: Google moved away from being a marketplace host to focus on its role as a high-intent search and discovery engine.
: Merchants can now set handling_cutoff_time and minimum_order_value at the product level rather than account-wide. google shopping buy button
As of 2026, Google has shifted its strategy toward "agentic commerce," focusing on AI-driven tools that drive traffic directly to merchant sites. : Google moved away from being a marketplace
: Google is piloting "Direct Offers" where AI determines when to display specific discounts, bundles, or free shipping directly within the shopping interface for brands like e.l.f. Cosmetics and Petco. 2. Historical Context: The "Buy on Google" Program google shopping buy button