The most dramatic chapter began in February 2022, when Meta suffered the largest single-day market cap loss in history , wiping out over $250 billion in value.
: The stock recently hit a 52-week high of $796.25 in August 2025 and is currently trading around $673.
In 2023, CEO Mark Zuckerberg shifted the narrative from the metaverse to efficiency and AI. fb buy or sell
: Long-term believers who held from the 2012 IPO have seen their initial investment more than quintuple, averaging an annual return of nearly 19% . The Current Narrative (April 2026)
As of late April 2026, the story has evolved into a "Year of Superintelligence". The most dramatic chapter began in February 2022,
: After massive layoffs and a refocus on AI-driven advertising, the stock staged a historic recovery, gaining 194% in 2023 alone .
: Investors are now weighing "Margin Compression" (high costs of AI infrastructure) against "Ad-Tech Industrialization" (AI tools that make ads significantly more profitable). Summary of Major Milestones A guide to buying and selling Facebook (Meta) shares : Long-term believers who held from the 2012
: Many analysts still rate the stock a "Strong Buy," with an average 12-month target of approximately $855 .