The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans .
It is generally used by undergraduate and postgraduate students studying entrepreneurship, as well as practitioners seeking to understand the foundational principles of small business. Enterprise & Small Business Principles, Practic...
Practical aspects of starting, operating, and growing small firms. The book you are looking for is titled
It provides a comprehensive, research-led introduction to entrepreneurship, small business management, and the policy context surrounding them. Key Themes: research-led introduction to entrepreneurship
The book spans across various topics, including the entrepreneurial process, marketing for small businesses, financial management, and the social dynamics of business creation.