Up to use the on-site search bar to find products. If your search results are irrelevant or the button is hard to find, you lose sales. Feature : Use an active, prominently placed search button.

: Accurate descriptions reduce the rate of returns and improve your Google search rankings . 7. Customer Support & Experience

: Displaying verified badges or honest customer reviews can increase consumer confidence. 4. Optimized Checkout & Payment Options

High-quality content helps "bridge the gap" between the screen and the physical product.

: Aim for a guest checkout option so users don't have to create an account for a one-time purchase. 5. Search Functionality