PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Diez días de fuga functions as more than a romance; it is a study on the . By placing two characters whose lives depend on "tricking" an audience into a situation where they must be completely honest with each other, Estival subverts the typical rom-com tropes. The resolution suggests that the ultimate "magic" isn't the grand trick in Las Vegas, but the courage to stop escaping and stay in place with another person.
Part of the broader "Diez días" universe, the book bridges lighthearted comedy with explicit eroticism. Diez dias de fuga - Clara Estival.epub
: As an escapist, Daniel symbolizes the desire to flee from emotional entanglements. The "fuga" (escape) in the title refers not just to his professional act, but to the characters' mutual tendency to evade their feelings. 3. Genre Hybridity: Comedia Romántico-Erótica Diez días de fuga functions as more than
The novel follows Sandra, an aspiring stage magician whose career and living situation are thrown into chaos when her sister/partner becomes pregnant. Forced into an uneasy alliance with Daniel—an expert escapist and delivery "rider"—the narrative utilizes a (the titular ten days) to heighten the stakes of the International Grand Prize competition. This structural choice serves as a catalyst for both professional and romantic tension, a hallmark of the Amazon Kindle Direct Publishing success stories in the romance genre. 2. Thematic Depth: Magic as Metaphor for Intimacy Part of the broader "Diez días" universe, the
: Both Sandra and Daniel are professional "loners" who safeguard their secrets (magic tricks and personal trauma). Estival explores the paradox that while magic requires deception to succeed, romantic intimacy requires the dismantling of those very illusions.
: Estival captures the precariousness of modern professional life for millennials in Spain, where "encadenar contratos temporales" (chaining temporary contracts) is the norm, making the high-stakes magic competition a metaphor for the search for stability. 4. Critical Conclusion
This academic-style analysis explores by Clara Estival , examining its position within the contemporary Spanish "chick-lit" and erotic comedy genres.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
