Copy, Copy, Copy: How To Do Smarter Marketing B... May 2026

: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing

: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior: Copy, Copy, Copy: How to Do Smarter Marketing b...

: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs. : The book features examples from diverse fields