Power By Ethnic Group: Buying

: In 2024, Asian consumers spent 11% more on retail than the average U.S. household. Hispanic/Latino Americans : $2.1 trillion to $4.1 trillion

: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion buying power by ethnic group

: If the U.S. Latino market were an independent country, its $4.1 trillion purchasing power would rank as the 5th largest economy in the world. : In 2024, Asian consumers spent 11% more

: Fastest-growing minority market, increasing by 111% between 2010 and 2020. : In 2024

: High educational attainment, increased entrepreneurship, and rapid population growth.

: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution