Many digital purchases include "iTunes Extras," which mimic the commentaries and behind-the-scenes features found on physical discs. The Conflict: Ownership vs. Licensing
You can buy a movie with "two taps and a fingerprint," and it’s instantly available across your iPhone, iPad, and Apple TV . buying movies on itunes
Interview with Jason Jun, Product Designer at Envato - SPACES Many digital purchases include "iTunes Extras," which mimic
The main tension in the story arises when users realize they don't "own" the movie in the traditional sense; they own a while it remains available. Interview with Jason Jun, Product Designer at Envato
One of the most praised "chapters" in this story is Apple’s policy of free 4K upgrades . If you bought an HD movie years ago and the studio later releases a 4K version, Apple often upgrades your copy for free.