Buy Squad -

: Shopping in a group reduces the "risk perception" of a purchase, making consumers more likely to complete a transaction when a friend affirms the decision.

1. Introduction: Redefining the Digital Cart buy squad

: Retailers gain valuable data on social influence and group decision-making patterns. : Shopping in a group reduces the "risk

: Define "buy squads" as social groups that use video or screen-sharing technology to shop online collectively. buy squad

: Group buying turns customers into active promoters who bring new users to the platform through their own social circles.