Busy readers want answers quickly. Use a modular structure so they can find specific information at a glance.
Don't just list what a product is ; explain why those details matter to the user. buy something
: Start every section with a bolded, one-sentence answer before expanding with details. Busy readers want answers quickly
: A feature is "waterproof up to 50m"; the benefit is "you can swim without worrying about your watch". buy something