Retailers use BOGO strategies to increase product turnover and "lock in" customers. Psychology of BOGO: Boost Conversions with Free Offers
Perceived Value and Loss Aversion The word "free" does something magical to our perception. When you offer "Buy One, Get One Free, Growth Suite buy one get one mobile offer
Mastering BOGO Campaigns: Top Tips for Success and Increased Sales Retailers use BOGO strategies to increase product turnover
: Frequently offers the iPhone 17 Pro or Galaxy S26 for $0 with an eligible trade-in and an unlimited plan, effectively acting as a BOGO if you are upgrading multiple lines. Get One Free
Major carriers have shifted away from direct BOGO hardware to "On Us" deals, which often provide similar value but with stricter requirements.