"We need a pro-shop," Sarah said, gesturing to the empty corner of their lobby. "But it has to be the good stuff. If we’re going to sell, it has to be Lululemon."
Three weeks in, an email arrived. It wasn't a "yes," but an invitation to a video call. A representative named Leo wanted to see the space. During the call, he didn't ask about profit margins; he asked how they supported local mental health initiatives and what their "sweat life" looked like. buy lululemon wholesale
They spent the first week diving into the portal. They learned that "wholesale" wasn't a term the brand used lightly; they weren't looking for resellers, they were looking for "brand ambassadors" in the form of elite fitness hubs. "We need a pro-shop," Sarah said, gesturing to