Buy A Kia Sorento Get A Kia Rio Free File

: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand.

: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio . buy a kia sorento get a kia rio free

The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost. : The shock value of a "free car"