: Shoppers often prefer a "free" second item over a 50% discount on two items, even when the math is identical. The word "free" triggers positive emotional responses and reduces the "pain of paying".
: By requiring a purchase to get the free item, retailers increase their total sales volume and average basket size. 3. Common BOGO Variants in Clothing buy 1 get 1 free clothes
: BOGO is an efficient way to clear seasonal overages or slow-moving stock (e.g., winter coats in spring) to make room for new arrivals. : Shoppers often prefer a "free" second item