These holiday and promotional ads continued the Alan Parsons Project theme, creating a cohesive brand sound for the latter half of the year.
Throughout 2017, Best Buy’s marketing campaign heavily featured the music of . This choice utilized "prog-rock" synth-heavy tracks to evoke a sense of technological wonder and reliability. Several key spots throughout the year used these classic tracks: best buy commercial 2017 music
Outside of the rock classics, Best Buy utilized the track "I Got Your Back" by Andrew Simple , a song frequently heard in their customer-service-oriented commercials to emphasize reliability. Major Events and Holiday Campaigns These holiday and promotional ads continued the Alan
These spots featured the band's signature atmospheric sound to build excitement for new tech. Several key spots throughout the year used these
The 2017 strategy marked a shift toward using "ad synchs" to elevate the brand's perception. While competitors like used high-energy hits like Imagine Dragons’ "Believer" for the Switch launch, Best Buy’s reliance on The Alan Parsons Project appealed to a broader, multi-generational demographic that valued both classic quality and modern innovation.
Drafting an essay on Best Buy’s 2017 commercial music reveals a strategy centered on nostalgia, particularly through a partnership with progressive rock legends. The Sonic Identity of 2017
The end-of-year campaign, including the "Holidays: Doing Nothing" and "Cyber Monday: Freeze" spots, often blended contemporary upbeat tones with the established Alan Parsons Project themes to maintain brand recognition during the busy shopping season. Analytical Perspective