Best Buy Cio Page

: Building custom tech only when it provides a unique market advantage over rivals [14, 30]. 📅 Leadership Timeline Key Focus Area Neal Sample (2025–Present) EVP, Chief Digital & Tech Officer AI, Data, and Platform Engineering [11] Brian Tilzer (2018–2025) Chief Digital & Tech Officer Digital Transformation and App Growth [19] Neville Roberts (Former) CIO International Standardizing global information systems [1] Bob Willett (Former) CIO & CEO International Early customer-centricity and revenue-generating IT [1, 22]

💡 : Best Buy treats "Tech Complexity" as an opportunity. As home electronics get harder to set up (IoT), the technology team builds the infrastructure that makes Geek Squad the "CIO of the Home" for regular customers [2]. If you'd like to dive deeper into Best Buy's tech strategy:

: Launching "Shop with Videos" content to guide the buying journey [12, 20]. best buy cio

: Notifying customers specifically when items they've viewed go on sale [12]. 2. Operational AI & Data

: Integrating technology to help field agents provide better in-home service [2, 13]. : Building custom tech only when it provides

The technology leadership at Best Buy focuses on "Enriching lives through technology" by bridging the gap between expert advice and digital convenience [32, 34]. 1. Personalized Discovery

Best Buy has evolved the traditional CIO role into a (CDTO) position to reflect a shift from "keeping the lights on" to driving customer growth [11, 19]. If you'd like to dive deeper into Best

Neal Sample is currently the Executive Vice President and Chief Digital and Technology Officer at Best Buy [11]. In this role, he leads the company's efforts in data, AI, and digital engineering [11]. ⚡ The Modern "CIO" Mandate at Best Buy