Attitudes And Attitude Change -

Observing and imitating the views of parents, peers, and role models.

When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior. Attitudes and Attitude Change

Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances. Observing and imitating the views of parents, peers,

The emotional reaction or feelings toward the object (e.g., "I love this brand"). "I love this brand"). The beliefs

The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed