The 2017 AT&T BOGO deals were fantastic for large families or couples looking to add a line and stay with the carrier long-term. However, consumer advocates frequently criticized them for being misleading, as the consumer was essentially signing a 2-year or 3-year contract disguised as an installment plan.
In 2017, AT&T's famous promotion was a major aggressive push to win over smartphone consumers, but it came with heavy strings attached. While the marketing promised a free device, the reality was a complex financial contract designed to lock users into the carrier's ecosystem. 📱 The Illusion of "Free" at&t iphone buy one get one free 2017
: You had to purchase both phones on an AT&T Next installment plan (spanning 24 to 30 months). The 2017 AT&T BOGO deals were fantastic for
: For certain iterations of the 2017 iPhone BOGO promos, AT&T aggressively pushed its acquisition of DirecTV. To unlock the deal, the carrier frequently required customers to also be subscribed to DirecTV or U-verse television service. ⚖️ The Takeaway While the marketing promised a free device, the
Not everyone gets a free iPhone: AT&T loses fight ... - Facebook