The "BMO" video is heavily defined by its deliberate homage to 90s icons, specifically and the R&B trio Total . Directed by Child , the visual aesthetic recreates several classic motifs:
A core element of the video is Lennox's unapologetic display of natural beauty. She rotates through several distinct hairstyles, including her signature curly "pineapple" puff, Bantu knots, and a sleek high ponytail. This variety reinforces the album's broader themes of self-love and the "Shea Butter Baby" lifestyle—embracing natural hair and skin. Song You Need to Know: Ari Lennox, 'Bussit' - IMDb Ari Lennox - BMO (Official Music Video)
Ari Lennox’s official music video for "BMO" (an acronym for "Break Me Off") is a vibrant, retro-inspired celebration of black womanhood and 90s R&B culture. Released in August 2019 as the third single from her debut album Shea Butter Baby , the video serves as a visual love letter to the artists who shaped Lennox's musical identity. Nostalgia and Artistic Homage The "BMO" video is heavily defined by its
Lennox utilizes metallic backdrops and vibrant, oversized fashion that directly references Elliott's "The Rain (Supa Dupa Fly)". This variety reinforces the album's broader themes of