Akon - Don't Matter (official Music Video) 💯

“The melody is smooth, the hook is simple... It told the truth before it chased a chart.” Facebook · Eric Alper · 1 year ago

Released in 2007, the official music video for by Akon serves as a smooth, tropical visual accompaniment to his multi-platinum reggae-fusion hit. Directed by Gil Green , the video is set in a vibrant Caribbean beach community and highlights the song's core theme of "us against the world". Story & Themes Akon - Don't Matter (Official Music Video)

While the song was a massive commercial success—peaking at —critical reviews of the video and track are mixed: “The melody is smooth, the hook is simple

: Critics and Akon himself have highlighted the heavy influence of Bob Marley's "No Woman, No Cry" and "Zimbabwe," as well as melodic similarities to R. Kelly's "Ignition (Remix)". Perspectives on the Song Story & Themes While the song was a

: Cuban-American rapper Pitbull makes a cameo during the party scenes.

The video follows a simple narrative inspired by Akon’s real-life experiences with cultural differences and disapproval in a past relationship.